Fudging food memory.

"...What if you could be tricked into thinking that chocolate eclairs had made you violently ill as a child -- or that your favorite food was broccoli?
At the University of California, Irvine, psychologist Elizabeth Loftus -- better known for challenging the reliability of recovered memories in high-profile sexual-abuse cases -- says she and her colleagues stumbled over the idea while conducting other research.
In an initial test, about 30 percent of the subjects were persuaded to believe a lie...."

Orlando Sentinel, February 28, 2006
www.orlandosentinel.com/features/health